Chase Up shopping city is a family owned department store business in Karachi, Pakistan operating since 1984. Its core product line consists of garments for men and women of all age groups, footwear, health and beauty products, grocery, loose fabric for ladies, kitchenware and house ware products and undergarments for men and women. The grocery section is the latest addition to the different departments, available only in two branches, Shaheed-e-Milat Road and Seaview.
Currently chase up is operating 4 outlets in Karachi, the business hub of Pakistan. Chase up falls into the category of Hypermarket/Quality discounting in retail sector. The size of stores range between 6,000 to 20,000 sq. ft. and the product line varies from store to store depending on its size.
Chase Up is now a brand name known in every household due to the following characteristics: